![]()
Interview with James Marmol, Founder of Your Stories NY
Which decade best represents YourStories NY’s energy?
The 1980s. There was boldness, experimentation, and confidence. People were unafraid to express who they were, and that rebellious creativity resonates with us.
If Your Stories NY were a city?
New York City, without question. It’s diverse, alive, and constantly reinventing itself. The city’s rhythm, inclusivity, and energy define the heartbeat of our brand.
How would you describe your audience?
Eclectic, expressive, and individualistic. They blend eras and aesthetics, combining luxury with streetwear and timeless elements with experimental ones. They don’t follow trends; they interpret them.
How do you define your core values?
Inclusivity, creativity, and sustainability. We’re building a brand that celebrates diversity and self-expression, while staying conscious of our impact on the planet.
If you had to describe Your Stories NY in five words?
Diverse. Expressive. Sustainable. Creative. Dynamic.
What inspires your visual identity?
We use our brand colors, emerald green and golden yellow, to express elegance and energy. They’re bold yet grounded. The textures, typography, and patterns are rooted in our city, our culture, and our people.
Finally, how would you define YourStories NY in one sentence?
Your Stories NY is about wearing your truth, style as self-expression, community as inspiration, and design as a form of storytelling.